We’re in the digital age and as writers that means we should learn some digital skills to keep up with developments that can make us more effective. No matter how great your writing is, if nobody sees it, the potential for impact is limited. The world needs to read what you’ve written and these 5 digital skills will help you amplify your work.
1. Social Media Management
Social media is a great tool to use in boosting your fan base and influence. However, because there’s a lot of activity on there, you need to be strategic. Take time to draw up a content strategy that is in line with your brand image and profit goals. Figure out who your target audience is and how they are already engaging on social media. Then create content that will draw them to you. Don’t forget to showcase your uniqueness. To stand out on social media, leverage what makes you different. Learn Social Media Management for free HERE.
2. Graphic Design
Basic graphic design skills are very valuable to writers now. This will help you design posts for your social media pages and even images for your blog posts. Tools like Canva have made this easy so with a desire to learn and improve, you’ll be churning out good looking designs in no time. When creating designs, use your brand colours and try to maintain uniformity but don’t become boring. Practice makes perfect. Learn Graphic Design for free HERE.
3. Search Engine Optimization
Search Engine Optimization (SEO) involves writing content using keywords that people are searching for. Writing with SEO in mind allows your written content to be found more easily on search engines. This is a great skill to master for your blog and even for the sake of client work. SEO is one of the most valuable skills you can learn today and getting results will guarantee you a good source of income. Learn SEO for free HERE.
4. Digital Marketing
Digital marketing basically means the ways by which you advertise your work to customers online. This can include email marketing, copywriting, social media ads etc. Depending on who your target audience is, there are various ways of reaching them online. Digital marketing helps you tap into as many of these methods as possible. Learn Digital Marketing for free HERE.
5. Data Analysis
Data analysis is key to creating effective and valuable content. As you generate content for your blog and social media, you’ll get information about how your audience is interacting with your content. For example, Instagram business accounts show your engagement rate while you can use Google Analytics to study your blog traffic. Analyzing this data will show you what your audience really wants. If you can measure it, you can improve it. Learn Data Analysis for free HERE.
There was a time when writers could still make an impact if they simply focused on writing and nothing else. Those days are gone. Today you have to wear many hats to succeed so the more skills you learn, the better your chances of success.
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