How to build a successful personal brand in 2021

build a successful personal brand in 2021

Photo: Unsplash/Etty Fidele

There are more than 7 billion people in the world and we all have something to say. How do you ensure your voice doesn’t get lost in the crowd? By working to build a successful personal brand in 2021. Your personal brand is what will differentiate you from everybody else in your industry. It is a collection of your values, interests and goals that form the basis for how people perceive you.

You already have a personal brand whether you like it or not. People have an impression of you that may be right or wrong, but it was what you communicated to them. That’s why intention is important when building a personal brand. A personal brand is considered to be successful when people have the perception of you that you want them to have.

Why do you need a personal brand?

Personal branding is how you show your value to the world. Working on your brand is a great way to deliberately and subtly position yourself for opportunities. According to a study by Northeastern University, 85% of hiring managers report that a job candidate’s personal brand influences their hiring decisions.

build a successful personal brand in 2021
Photo: Unsplash/Christina Wocintec

A personal brand helps you attract what other people chase because your value is evident and people know exactly what to expect from you. It’s easier to build high value relationships when your brand is clearly articulated. If you want to escape the rat race, you need to build a successful personal brand in 2021.

How to build a personal brand

Know who you are and what you want

To effectively communicate your value to others, you must first know who you are. So take some time to identify what makes you unique. Which values do you want to be known for? What are your career goals? Who are your role models? If you know who you are, you’re more likely to build a successful personal brand.

Identify your target audience

As a personal brand, you should treat yourself like a product or a service with a specific consumer in mind. For the purpose of personal branding, your target audience includes the people you need to convince of your value or whose help you’ll need to achieve your goals. Knowing your target audience will determine a lot of things, including how you dress, opportunities you accept, how you speak and even the events you attend.

Choose your medium of communication 

We’ve established that a personal brand is the impression you give to others about yourself. So to build an intentional personal brand, you should have a way of influencing the opinions that people have of you. The best way to do this in the digital age is to create content and position yourself as a thought leader.

build a successful personal brand in 2021
Photo: Unsplash/Tamarcus Brown

This can either be done through writing articles online or in newspapers. It can also be done by publishing a book, public speaking or content creation on social media. It’s recommended for every professional to have a blog where he/she posts content regularly. Posts can be published on a personal brand website or platforms like Medium and LinkedIn. 

The most important factor in choosing a way to communicate is to determine the medium your audience uses most and go where they are. When you consistently put out information that shows people who you are and what you want to achieve, you will attract the right people and resources with time. 

It’s very important for you to build a successful personal brand in 2021. This could either help or hurt your chances to achieve your goals this year. So start where you are and use what you have. The journey of a thousand miles begins with a single step. Take your first step today.

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